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When demand is inelastic,a decrease in price will cause
Price Searchers
Sellers who have the ability to control and set prices because their products do not have perfect substitutes.
Marginal Revenue
The additional income that a firm receives from selling one more unit of a good or service.
Average Total Cost
The sum of all production costs (fixed and variable) divided by the quantity of output, indicating the per-unit cost of production.
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