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A competitive market is in long-run equilibrium. If demand increases, we can be certain that price will
Variable
An element, feature, or factor that is liable to change or be changed, often used in the context of experiments, statistics, or mathematics.
Mixed Costs
Costs that contain both a variable- and a fixed-cost element and change in total but not proportionately with changes in the activity level.
Fixed Costs
Expenditures such as rent, salaries, and insurance that are unaffected by changes in production or sales volumes.
Contribution Margin
The amount by which a product's sales price exceeds its total variable costs, indicating the contribution towards covering fixed costs and generating profit.
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