TB Figure 12.11 is a partial flowchart for the purchasing process. There are selected symbols that must be filled in to complete the flowchart. Fill in the items with missing labels using a letter from A to J.
Definitions:
Market Orientation
A business approach or philosophy that focuses on identifying and meeting the stated or hidden needs or wants of customers.
Principal Competitors
The main companies or businesses that compete in the same market or industry.
Target Customer Segment
A distinct segment of the marketplace that a corporation directs its offerings towards.
Profit To Distributors
The financial gain that distributors achieve from selling products after accounting for their cost of goods sold and operating expenses.
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