Examlex
Which of the following is NOT a reasonable option for deploying a diversified company's financial resources?
Brand Name
The name given to a product or service by a company, which is used to identify and distinguish it from competitors' products or services.
Licensing
A business arrangement where one party (the licensor) allows another (the licensee) to use its intellectual property, brand, or technology in exchange for a fee or royalty.
Global Market Entry
Strategies and methods used by companies to start doing business in new international markets.
Potential Profit
The expected earnings a business can achieve from its operations, investment activities, and other financial ventures, assuming all conditions are favorable.
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