Relative Market Share Is

question 122

Multiple Choice

Relative market share is

• A) calculated by dividing a company's percentage share of total industry sales volume by the percentage share held by its largest rival.
• B) calculated by adjusting a company's revenue share up or down by a factor proportional to whether their quality/customer service factors are above/below industry averages.
• C) calculated by dividing a company's market share (based on dollar volume) by the industry-average market share.
• D) particularly useful in identifying cash cows, which have big relative market shares (above 1.0), and cash hogs, which have low relative market shares (below 0.5).
• E) calculated by subtracting the industry-average market share (based on revenue) from the company's market share to highlight relative share above/below the industry

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Definitions:

Post-action

Refers to the period or activities that happen after a specific action or event has taken place, often involving review or evaluation.

Feedback Controls

Mechanisms used in a system to adjust its performance based on differences between actual outcomes and desired outcomes.

End Results

The final outcomes or conclusions of a process, activity, or operation, reflecting its effectiveness or success.

Future Planning

The process of setting goals and objectives and determining the resources and actions required to achieve them in the future.