The Attractiveness Test Is the Most Important Test for Determining

question 2

True/False

The attractiveness test is the most important test for determining whether diversification into a new business is likely to result in 1 + 1 = 3 increases in shareholder value (as opposed to simply a 1 + 1 = 2 type of increase). True or false? Justify and explain your answer.

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Definitions:

Critical Needs

Essential requirements or factors that must be addressed or fulfilled to ensure the success or survival of a project, initiative, or business operation.

Probes

Questions or statements designed to gather more information, clarify understanding, or uncover needs and preferences during a conversation or sales process.

Two-Way Communication

A form of communication where information flows back and forth between two parties, allowing for feedback and interaction.

Customer Benefit Approach

The customer benefit approach focuses on presenting how a product or service can solve a customer's problem or improve their situation.