During the 1980s, the YKK Group Developed and Manufactured All

question 98

Multiple Choice

During the 1980s, the YKK Group developed and manufactured all its fastening products within Japan. Which of the following aspects of the global strategy was YKK trying to achieve?

• A) YKK catered to homogenous buyer needs across countries and regions.
• B) YKK centralized its value chain thereby facilitating centralized control.
• C) YKK engaged in higher levels of R&D by spreading risks over higher-volume output.
• D) YKK sold the same products under the same brand name everywhere.
• E) YKK established a single plant to produce different versions of the same product.

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