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What are the merits of strategic alliances and collaborative partnerships for companies racing to seize opportunities in an industry of the future? Under what circumstances do they make sense? How do they contribute to competitive advantage?
Prototyping
The process of creating an early model or sample of a product to test concepts or processes.
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Cognitive frameworks or concepts that help individuals organize and interpret information from the world around them.
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Racial Schemas
Cognitive structures that contain knowledge, beliefs, and expectations about racial categories and the social meanings attached to race.
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