Which of the Following Is NOT One of the Four

question 105

Multiple Choice

Which of the following is NOT one of the four basic routes to achieving a differentiation-based competitive advantage?

• A) delivering value to customers via the company's resources, competencies, and value chain activities that rivals don't have or can't afford to match and are well-matched to the requirements of the strategy
• B) incorporating tangible features that raise product performance and increase customer satisfaction with the product
• C) incorporating product attributes and user features that lower the buyer's overall costs of using the company's product
• D) appealing to buyers who are sophisticated and shop hard for the best, stand-out differentiating attributes
• E) incorporating features that enhance buyer satisfaction in intangible or noneconomic ways

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Definitions:

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Products or goods that are marketed without a branded name, often characterized by a lower price compared to branded counterparts.

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U.S. legislation enacted in 1946 that protects and regulates trademarks, service marks, and related intellectual property.

Lanham Act

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