A Pitfall to Avoid in Pursuing a Differentiation Strategy Is

question 10

Multiple Choice

A pitfall to avoid in pursuing a differentiation strategy is

• A)trying to differentiate on the basis of attributes or features that are easily and quickly copied.
• B)choosing a product offering that supports buyers' indifference to rival brands' offerings.
• C)charging a premium price for the differentiating features.
• D)meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes offered by rivals.
• E)spending on activities to differentiate the company's product to enhance profitability.