A Useful Way to Identify a Company's Resources Is to View

question 22

Multiple Choice

A useful way to identify a company's resources is to view them as

• A) divided into two main categories, tangible and intangible.
• B) productive inputs or competitive assets, except human assets and intellectual capital, which are considered capabilities or competencies.
• C) physical resources, such as the company's brand, image, and reputation assets.
• D) an inventory or a collection of the firm's strengths, weaknesses, opportunities, and threats.
• E) intangible resources such as patents, copyrights, and technological processes.

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Definitions:

Informed Decision

A decision made based on a full understanding of the facts, implications, and possible outcomes.

Double-blind Studies

Research experiments where neither the participants nor the experimenters know who is receiving the treatment versus a placebo, minimizing bias.

Placebo Effect

A beneficial effect produced by a placebo drug or treatment, which cannot be attributed to the properties of the placebo itself, and must therefore be due to the patient's belief in it.

Experimenter Effect

The influence that the experimenter's behavior, expectations, or personality may have on the outcomes of a psychological experiment.