Examlex
Determining how strong the threat of substitutes will be entails
Sampling Methods
Techniques used to select a portion of a population for study, aimed at making inferences about the entire population.
Representative
An individual who acts on behalf of another person(s), typically in a legislative or decision-making capacity.
Ethnographic Study
In-depth study of a culture, which uses a combination of methods including participant observation.
Culture
A society’s or group’s total way of life, including customs, traditions, beliefs, values, language, and physical products—all learned behavior, passed on from parents to children.
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