A Company That Lacks a Stand-Alone Resource That Is Competitively

question 102

Multiple Choice

A company that lacks a stand-alone resource that is competitively powerful may attempt to develop a competitive advantage through

• A)improved employee training programs, new marketing promotions, or technological enhancements to production processes.
• B)the development of a new business strategy that draws upon existing resource strengths.
• C)extensive strategic planning and resource identification sessions involving managers at all levels of the organization.
• D)bundled resources that enable superior performance of cross-functional capabilities that can be leveraged to support its business model and strategy.
• E)devising clever approaches to turning resource weaknesses into resource strengths.

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Definitions:

Hypnotized

An altered state of consciousness characterized by intense focus and greater receptiveness to suggestions, typically used for therapeutic ends.

Confidence

A belief in oneself and one's ability to succeed or handle various situations effectively.

Atmospherics

The use of space, lighting, music, and scent by retailers and marketers to influence consumers' mood, behavior, and spending in a commercial environment.

Store's Personality

Refers to the unique set of characteristics, attributes, and traits that differentiate a retail store, making it appealing to certain customers.