The Best Test of Whether Potential Entry Is a Strong

question 126

Multiple Choice

The best test of whether potential entry is a strong or weak competitive force is

• A)the strength of buyer loyalty to existing brands.
• B)whether the industry's driving forces make it harder or easier for new entrants to be successful.
• C)whether the strategies of industry members are well-matched to the industry's key success factors.
• D)whether there are any vacant spaces on the industry's strategic group map.
• E)to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.

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