Buyer Bargaining Power Is Stronger When

question 123

Multiple Choice

Buyer bargaining power is stronger when

• A)winning the business of certain high-profile customers offers a seller important market exposure or prestige.
• B)the extent and importance of collaborative partnerships and alliances between particular sellers and buyers are credible.
• C)buyers cannot integrate backward into the product market of sellers.
• D)sellers' products are differentiated, making it easy and inexpensive for buyers to switch to competing brands.
• E)the industry's products are standardized or undifferentiated.

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Definitions:

Situational Causes

External factors or circumstances that are considered to influence an individual's behavior.

Proximity

Physical or psychological closeness between people, which can significantly influence social bonds and relationships.

Physical Attractiveness

The degree to which a person's physical features are considered aesthetically pleasing or beautiful.

Similarity

The state of being alike or having attributes in common, often used to describe comparability between objects, individuals, or concepts.