Ali Is a Business Unit Head of a Soap Manufacturing

question 55

Essay

Ali is a business unit head of a soap manufacturing company. Explain the strategy he could use to strengthen his market position and build a competitive advantage over his rivals. Differentiate between his strategy and a corporate strategy.

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Definitions:

Online Focus Group

A moderated discussion that takes place on the internet, where participants can share their thoughts and opinions on a given topic.

Demographically Dissimilar

Referring to populations that differ significantly in demographic characteristics such as age, gender, ethnicity, or socioeconomic status.

Minority Demographics

Refers to statistical data relating to the various smaller or less represented groups within a population, often based on characteristics like race, ethnicity, or sexual orientation.

Representative

Someone or something that serves as a typical example or is characteristic of a group, population, or set.