The Primary Difference Between a Company's Mission Statement and the Company's

question 74

Multiple Choice

The primary difference between a company's mission statement and the company's strategic vision is that

• A) a mission statement explains why it is essential to make a profit, whereas the strategic vision explains how the company will be a moneymaker.
• B) a mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going and why."
• C) a mission deals with how to please customers, whereas a strategic vision deals with how to please shareholders.
• D) a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"
• E) a mission statement addresses "how we are trying to make a profit today," while a strategic vision concerns "how will we make money in the markets of tomorrow?"