Which of the Following Companies Would Have the LEAST Bargaining

question 101

Multiple Choice

Which of the following companies would have the LEAST bargaining power with its suppliers?

• A) a company that is involved in mass production of goods to cater to its expanding customer base
• B) a company that actively caters to a broad price-sensitive customer base
• C) a company that generates high quality product components from easily available raw materials for a broad customer base
• D) a company whose products are highly popular and easily available across most supermarkets
• E) a company that offers high-cost specialized products that could be used only by customers of a certain age group

---

Definitions:

Cooperative Relationships

Collaborative and mutually beneficial partnerships between businesses or within an organization to achieve common goals.

Reverse Marketing

A strategy where buyers actively seek out suppliers or convince potential suppliers to provide goods or services, reversing the traditional marketing roles.

World-class Suppliers

Suppliers that offer best-in-class services, quality, and efficiency, often recognized for their excellence through industry awards or certifications.

Technological Change

The process of innovation and the introduction of new technologies or methods to improve products, services, or processes.