Define and Briefly Explain What Is Meant by Each of the Following

question 28

Essay

Define and briefly explain what is meant by each of the following terms. a) strategic vision
b) stretch objectives
c) strategic objective
d) balanced scorecard
e) strategic intent

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Definitions:

Pricing Decisions

The process businesses undertake to set prices for their products or services, taking into account costs, demand, competition, and profitability goals.

Marketing

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Sales

The activity or process of selling goods or services in exchange for money or compensation.

Revenue

The income generated from normal business operations and includes discounts and deductions for returned merchandise.