Ali Is a Business Unit Head of a Soap Manufacturing

question 55

Essay

Ali is a business unit head of a soap manufacturing company. Explain the strategy he could use to strengthen his market position and build a competitive advantage over his rivals. Differentiate between his strategy and a corporate strategy.

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Definitions:

Contingency Management

A behavioral therapy technique that involves changing behavior by modifying the consequences, typically through rewards or punishments.

Contracting

The process of establishing a clear, mutual agreement between parties (e.g., therapist and client) outlining expectations, roles, and responsibilities.

Bowenian Family Therapist

A therapeutic approach based on the theories of Murray Bowen, focusing on family systems, patterns of interaction, and intergenerational transmission of behaviors and issues.

Unconditional Positive Regard

A term in client-centered therapy describing the therapist's acceptance and support of a client, regardless of what the client says or does.