A Middle-Class Customer (Target) Base in a Region Is Most

question 28

Multiple Choice

A middle-class customer (target) base in a region is most concerned with quality and price of products. Which of the following would be considered a best value proposition for the customers?

• A) a company that identifies unique features of its products without comparing it with a rival's products
• B) a company that offers copycat products at low cost but an average quality compared to rivals
• C) a company that offers the same quality of products as rivals but at a high cost based on greater market share and higher brand value
• D) a company that provides same quality of products at a much lower price than rivals, but leaves the final assembly of product pieces to customers with an easy assembly guide
• E) a company that sells an average quality product compared to rivals with a meager difference in price

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