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When trust is cognition-based, it means that trust depends on feelings toward the authority that go beyond any rational assessment.
Competitive Price-searcher Markets
Markets where firms have some power to set prices due to differences in the products they offer, even though they must consider the potential entry of new competitors.
Potential New Entrants
Businesses or individuals that could potentially enter a market and compete with existing entities.
Existing Firms
Companies or businesses that are currently operating in the market, as opposed to new entrants or startups.
Competitive Price-searcher Market
A market where firms have some control over the prices they charge because their products are differentiated, leading them to actively search for competitive pricing strategies.
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