Continuance Commitment Tends to Create More of a Passive Form

question 51

True/False

Continuance commitment tends to create more of a passive form of loyalty than affective commitment.

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Definitions:

Subsidiary Ledger

A detailed ledger supporting a general ledger, containing information on individual accounts like customers or suppliers.

Issued Check

A check that has been written, signed, and released by the drawer but not yet cleared through the banking system.

Advertising Expense

This is the cost associated with promoting products or services to generate sales and increase brand awareness, including media buys, creative costs, and advertising staff salaries.

Cash Receipts

The collection of money (currency, checks, or electronic transfers) by a business from its customers, either for the sale of goods or services or from other sources like investments.