Why Is CRM One of the Most Valuable Assets a Company

question 48

Multiple Choice

Why is CRM one of the most valuable assets a company can acquire?

• A) Since organisations have not been successful in implementing SCM systems,they have turned their resources towards CRM
• B) CRM has proven to increase customer loyalty and retention and an organisation's profitability
• C) It is easy for a company to steal their competitors loyal and devoted customers; therefore,companies need a viable process for targeting competitors' customers
• D) Without CRM,it is impossible to effectively manage or cross-sell products to customers

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Definitions:

Slave Power

A term used to describe the perceived political power held by slave owners in the United States pre-Civil War, influencing legislation and government.

Increase of Fear

A situation where the level of anxiety, worry, or dread in a population or individual grows significantly, often in response to real or perceived threats.

Second Bank of the United States

A federal institution that operated from 1816 to 1836, aimed at stabilizing and improving the national economy but faced opposition, leading to its closure.

Dred Scott Decision

A landmark 1857 U.S. Supreme Court case that ruled African Americans, whether enslaved or free, could not be American citizens and had no rights to sue in federal court.