Why Is CRM One of the Most Valuable Assets a Company

question 48

Multiple Choice

Why is CRM one of the most valuable assets a company can acquire?

• A) Since organisations have not been successful in implementing SCM systems,they have turned their resources towards CRM
• B) CRM has proven to increase customer loyalty and retention and an organisation's profitability
• C) It is easy for a company to steal their competitors loyal and devoted customers; therefore,companies need a viable process for targeting competitors' customers
• D) Without CRM,it is impossible to effectively manage or cross-sell products to customers

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Definitions:

Intermittent Pairing

A concept in conditioning where the pairing of stimuli or behaviors is not continuous but occurs at irregular intervals.

Partial Reinforcement

A condition in operant conditioning where only a portion of responses are reinforced, making the learned behavior more resistant to extinction.

Sporadic Pairing

Irregular or occasional associations between two factors or variables, not following a predictable pattern.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without any need for learning.