Drew Savage Is an MIS Manager for an International Consulting

question 96

Multiple Choice

Drew Savage is an MIS manager for an international consulting firm.Drew travels to different European countries where he implements news response tracking systems.Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites.What type of metrics is Drew using to measure his system?

• A)Customer satisfaction metrics
• B)Efficiency metrics
• C)Effectiveness metrics
• D)Benchmarking metrics

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Definitions:

Common Measures Bias

When managers focus on common performance metrics across divisions and ignore performance metrics that are unique to individual divisions.

Divisional Performance

An assessment of the financial and operational effectiveness of a distinct business unit within a larger company.

Value Chain

A model that describes the full range of activities needed to create a product or service, from initial conception through the different phases of production to the delivery to consumers.

Leading Indicators

Economic factors that change before the economy starts to follow a particular pattern or trend, used to predict future movements.