Nike Offers People the Opportunity to Visit Its Website to Create

question 65

Multiple Choice

Nike offers people the opportunity to visit its website to create running shoes in the style and color they choose.How would you classify Nike's e-business strategy?

• A) Information richness
• B) Mass customisation
• C) Personalisation
• D) Interactivity

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Definitions:

Future Favors

The expectation or arrangement of receiving help, support, or advantage at a later time, as a return for one's current action or service.

American Concept

Refers to ideals and values commonly associated with the United States, such as freedom, democracy, and individualism.

Principle of Utilitarianism

A moral principle that proposes the optimal action is the one that enhances overall happiness, commonly understood as the action that results in the highest level of well-being for the largest group of individuals.

Prejudice

The outcome of prejudging a person. Prejudice in communication is the unwillingness to listen to members of groups the listener believes are inferior, such as other ethnic groups or women; it can also take more subtle forms; how you feel as a result of the stereotypes you believe in.