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The case study in the chapter uses World Motors Corporation (WM). This company, headquartered in Atlanta, is faced with two major regulatory thrusts. One - emission standards - catches WM with its major competitor having an efficient patented emission control device. The second - miles-per-gallon standards - finds WM in the same position as its competitors. Where would WM put its lobbying effort, assuming that conservation groups are currently lobbying strongly for higher emission standards?
Self-Talk
The internal dialogue that goes on within a person’s mind, which can influence feelings and behavior.
Visualization
Technique of imagining that you are performing a particular task in a certain way; positive visualization can enhance self-esteem.
Avoiding Comparisons
A strategy to maintain self-esteem and happiness by not measuring one's accomplishments or life situation against others.
Johari Window
A model used to enhance the understanding of oneself and relationships, illustrating what is known by the person, others, both, or neither.
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