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A jury ordered McDonald's to pay $2.7 million to Stella Liebeck, a drive-through customer who burned herself with hot coffee after placing the cup between her legs to remove the top and add cream: she claimed that the coffee was too hot. This tells us the our legal system can:
Colluding Oligopoly
A market situation where a small number of firms agree to manipulate market conditions, such as price or output, for mutual benefit.
Industry Profit
The total earnings before tax and interest of firms within a particular industry, after all expenses have been deducted from revenues.
Identical Cost Structures
Situations in which businesses have the same fixed and variable costs in their production processes.
Profit-maximizing Output
The level of production at which a firm achieves the highest possible profit, determined by the point where marginal revenue equals marginal cost.
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