Examlex
Which one of the following is a source of organizational power?
Market Segments
The categorization of potential buyers into groups based on shared characteristics or behaviors, useful in targeted marketing strategies.
Higher Price
Selling products or services at a price point above the average market price or the initial offering price.
R&D-Manufacturing
The connection between research and development (R&D) activities and manufacturing processes, focusing on turning innovative ideas into tangible products efficiently.
Marketing Planning
The process of defining marketing strategies and tactics, and allocating resources to achieve marketing objectives.
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