During the 1990s, Many Companies Shifted from

question 10

Multiple Choice

During the 1990s, many companies shifted from

• A) m-form to functional subunits
• B) m-form to product-oriented organizations
• C) product-oriented organizations to functional subunits
• D) functional subunits towards more product-oriented organizations

Grasp the definition and significance of the marketing concept in achieving organizational goals while satisfying consumer needs.

Understand the history and evolution of marketing practices in American business from production-focused to customer-centric eras.

Identify the implications of the marketing concept on product development and pricing strategies.

Comprehend the role of customer relationship management (CRM) and its impact on long-term organizational success.

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Definitions:

Developing

The process of growth or improvement over time, often used in the context of countries, organizations, or technology.

Carbohydrate

An organic combination of carbon, hydrogen, and oxygen as a sugar, a starch, or cellulose.

Organic Combination

A natural or seamless integration or union of elements, substances, or components.

Oxygen

A colorless, odorless, tasteless gas found in the air; chemical symbol, O2.