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Plain Truth Adverting employs KPR, a large accounting firm, to audit its books each year. This involves considerable expense for the advertising firm, since its sales account managers are very independent and maintain separate record keeping systems. Should the CEO at Plain Truth cancel the audit and rely on a brief year-end summary from each sales account manager? Why?
Trade Terms
Agreed conditions between a buyer and a seller regarding the delivery, payment, and ownership of goods.
List Price
The manufacturer's suggested retail price (MSRP) that is intended to be the starting point for negotiations between buyers and sellers.
Jobber
A wholesaler who buys goods from manufacturers and sells them to retailers; also known as a wholesale merchant or distributor.
Trade Discounts
Price reductions granted by suppliers to buyers in the trade channel, often based on volume purchased or to promote certain behaviors.
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