Which of the Following Statements Holds True About the "Direct

question 28

Multiple Choice

Which of the following statements holds true about the "direct sales by manufacturer" model?

• A) no matter who the manufacturer sells to, there are no variations of this model
• B) is the use of the web by product manufacturers to sell their products directly to customers
• C) this model does not result in channel conflict
• D) the manufacturer cannot compete through reintermediation
• E) all of the above

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Definitions:

Price Concessions

Financial adjustments made by a seller, providing a discount or a reduced price to encourage purchase or negotiation agreement.

New Buy

A buying situation in which a customer purchases a product or service for the first time, requiring significant research and decision-making.

RFPs

Stands for "Request For Proposal", a document that solicits proposals, often through a bidding process, by an agency or company interested in procurement of a commodity, service, or valuable asset.

Video Teleconferencing

The technology that allows people in different locations to hold face-to-face meetings without having to move to a single location physically.