If a Business Sells Over the Web and Also Has

question 27

Multiple Choice

If a business sells over the web and also has a bricks-and-mortar presence it is referred to as what type of operation?

• A) retailer
• B) pure-play
• C) bricks-and-clicks
• D) real-click
• E) none of the above

Identify different computer form factors and their usage contexts.

Grasp the importance of computer maintenance and data backup strategies.

Understand methods for digitizing and storing physical documents.

Be aware of the basic components of a computer network and cloud services.

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Definitions:

Objective and Task

A method of setting marketing budgets based on defining specific objectives and then estimating the costs of the tasks necessary to achieve these objectives.

Linear Forecast

A mathematical technique used to predict future data points by analyzing the linear relationship between variables.

All-You-Can-Afford

A pricing strategy that bases the price on the customer's ability to pay, rather than fixed pricing.

Promotion-to-Sales Ratio

A metric that compares the cost of marketing and promotion activities to the revenue generated from sales.