Examlex
The advent of ebusiness has shifted some of the power from companies to consumers.
Ultimate User
The final recipient or beneficiary of a product or service, for whom it is ultimately designed.
Rational Appeal
A persuasive technique that uses logic, facts, and reason to influence an audience's attitudes or behaviors.
Logical Appeals
Persuasive strategies that use reasoning, facts, and evidence to convince an audience.
Taste
The personal preference or discernment in aesthetics, style, or quality.
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