_____ Is One of the Earliest and Still Widely Used

question 10

Multiple Choice

_____ is one of the earliest and still widely used forms of digital word of mouth, making recommendations to a customer based on what other customers purchased from a particular site.

• A) Testimonials
• B) Emarketing
• C) Customer reviews
• D) Collaborative filtering
• E) Blogging

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Definitions:

Experimental Group

The group in a scientific study that receives the treatment or intervention being tested, compared against a control group.

Trolled

The act of deliberately provoking or antagonizing others online, often by posting inflammatory or off-topic messages in a community space.

Control Group

In scientific experimentation, a group of subjects who do not receive the treatment or intervention being tested, used as a benchmark to measure how the other tested subjects do.

Participant

An individual who takes part in a particular process or activity.