Examlex
Which of the following statements best describes multi-dimensional scorecards?
Media Divergence
The trend of media platforms and outlets becoming more varied and specialized, catering to niche audiences and interests.
Advertising Spillover
The effect that advertising for one product or brand has on another due to overlap in customer base or market.
Cord-Cutting
The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or Internet-based alternatives.
Streaming Services
Platforms that deliver content over the internet, allowing users to watch TV shows, movies, and other media without downloading them.
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