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For Site Usage Metrics, List 4 Ways That Spatial Usage

question 34

Essay

For site usage metrics, list 4 ways that spatial usage analysis can identify visitor behaviour.


Definitions:

Maslow's Needs Hierarchy

A theory proposed by Abraham Maslow that suggests human needs are arranged in a hierarchy from most to least pressing: physiological, safety, love/belonging, esteem, and self-actualization.

Equity Theory

A theory in social psychology and organizational behavior that explains how individuals perceive fairness in distribution of resources within interpersonal relationships, leading to satisfaction or dissatisfaction.

Motivational Force

The internal or external stimulus that prompts a person towards taking action or pursuing goals.

Procedural Injustice

Involves perceived unfairness in the processes that lead to outcomes or decisions, where the procedures themselves are seen as flawed or biased.

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