Small Businesses Use the Internet to Reduce Marketing Costs

question 21

True/False

Small businesses use the internet to reduce marketing costs.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically identified as the 4 Ps: Product, Price, Place, and Promotion.

Place

Refers to the distribution aspect of the marketing mix, concerning how a product or service is made available to the consumer.

RFID System

A technology system utilizing radio-frequency electromagnetic fields to transfer data for the purposes of automatically identifying and tracking tags attached to objects.

Checking Products

Checking Products involves inspecting and verifying the quality, safety, and specifications of goods before they are sold to ensure they meet required standards.