All of the Following Are Considered Steps in the International

question 107

Multiple Choice

All of the following are considered steps in the international advertising process EXCEPT:

• A)compose and secure a budget
• B)specify the goals of the communication
• C)perform marketing research
• D)develop the most effective message(s)for the market segment(s)selected
• E)select an ad agency

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Definitions:

Direct Investment

The acquisition of a controlling interest in a foreign business by means such as purchasing a company in the target country or expanding operations of an existing business in that country.

Overseas Production

The manufacturing of goods in a country different from where the products are sold, often to take advantage of lower labor costs or other economic conditions.