Four Kinds of Barriers Face Consumer Services Marketers in the Global

question 47

Multiple Choice

Four kinds of barriers face consumer services marketers in the global marketplace.Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the foreign market itself and not from outside sources?

• A)protectionism
• B)controls on transborder data flows
• C)protection of intellectual property
• D)cultural requirements for adaptation
• E)language translation barriers

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Definitions:

Moody's Rating

A credit rating given by Moody’s Investors Service, indicating the creditworthiness of the borrower and the risk of default.

Lawsuit

A legal action brought in court by one party against another for enforcement or protection of a right, or redress of a wrong.

Interest Rate Change

Refers to the variation in the interest rate over time, which can affect loans, savings, and investment returns.

Price Changes

Variations in the buying price or selling price of goods and services over time, influenced by factors like supply and demand, inflation, and market dynamics.