According to Everett Rogers, the Goal of the Diffusion Researcher

question 45

Multiple Choice

According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between:

• A) the time that a product is made and the time that retailers place the product in inventory.
• B) the time that a budget is constructed and the time needed funds reach communication channels.
• C) the time that an investment is made and the time that a profit is turned.
• D) introduction of an idea or product and its widespread adoption.
• E) introduction of an idea or product and when revisions can be made.

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Definitions:

Accounting Period

A specific period of time in which financial transactions are recorded and financial statements are prepared.

Prepaid Rent Expense

An account representing rent payments made in advance for future periods, which is gradually expensed over the benefit period.

Contra-Asset

An asset account where the balance is expected to be a debit balance but is instead a credit balance, such as accumulated depreciation.

Worksheet

A spreadsheet used by accountants to prepare adjusting entries, financial statements, and to ensure the accounts balance before closing.