The Systematic Gathering,recording,and Analyzing of Data to Provide Information Useful

question 12

Multiple Choice

The systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making is considered to be the traditional definition of which of the following terms?

• A)Market segmentation
• B)Marketing information systems
• C)Marketing research
• D)Database management
• E)Marketing intelligence

---

Definitions:

Knowledge Management

The process of creating, sharing, using, and managing the knowledge and information of an organization to achieve objectives.

Know-How

Practical knowledge or expertise in a particular area or task, enabling effective action and problem-solving.

Systematically Capitalizing

The structured and strategic approach to utilizing assets, resources, or opportunities to gain a beneficial or profitable outcome.

Explicit Knowledge

Information or knowledge that is easily articulated, written, or shared, often in a formal language or system.