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Nike would be following a program of unplanned change if it were to introduce a line of tennis shoes for women (Nike Goddess)in a Muslim country with no prior marketing or communication efforts.
Oppressed Groups
Communities or populations that experience discrimination, exploitation, or injustice by more powerful societal groups based on various factors.
Social Movement
A collective, organized effort by a large group of people to achieve or resist change in society, often aiming at social or political issues.
Greater Equality
A state or condition where differences in access to resources, opportunities, and rights are minimized across individuals or groups in society.
Social Change
The alteration in societal structures and norms over time, often driven by collective behavior and cultural innovations.
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