To Be Globally Aware, an International Marketer Must Have All

question 73

Multiple Choice

To be globally aware, an international marketer must have all the following EXCEPT:

• A) a tolerance of cultural differences.
• B) a knowledge of cultures.
• C) a knowledge of history.
• D) a knowledge of microeconomics.
• E) a knowledge of world market potential.

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Definitions:

Minimum Intensity

The lowest level of stimulus intensity that is necessary to produce a perceptible sensation or response in the observer.

Backward Messages

A message recorded backward onto a track that is meant to be played forwards; often associated with subliminal or hidden messages in audio recordings.

Rock Records

Hard, solid materials of the earth's surface, containing a record of the planet's geological history.

Unconsciously

Without conscious awareness; occurring in the mind without one's conscious recognition or realization.