Examlex
Rocket Internet, founded in 2007, funds start-ups. One of its successful investments was in Lamoda, a retailing fashion site in Russia that is modeled after Zappos. This is an example of a pioneering new entry strategy.
Net Primary Productivity
The rate at which all the plants in an ecosystem produce net useful chemical energy; essentially, it is the amount of energy that is available to the primary consumers in an ecosystem.
Photosynthesis
The process by which green plants, algae, and some bacteria convert light energy, usually from the sun, into chemical energy in the form of glucose, using water and carbon dioxide and releasing oxygen as a byproduct.
Biomass
A quantitative estimate of the total mass, or amount, of living material in a particular ecosystem.
Gross Primary Productivity
The total rate at which photosynthetic organisms in an ecosystem convert carbon dioxide into organic carbon compounds.
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