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Running Press created a line of palm-sized mini books that were sold as point-of-sale impulse items.The company grew rapidly,even though it had a small fraction of the sales in the publishing industry.They used a pure overall cost leadership strategy to capture market share.
Earth's Temperature
A measure of the average climatic condition of the Earth, influencing and being influenced by various environmental factors.
Temperature Increase
A rise in the average temperature of the Earth's climate system, often attributed to global warming and human activities.
Past Century
The period of 100 years immediately preceding the current moment.
Global Warming
The long-term increase in Earth's average surface temperature due to human activities, especially the emission of greenhouse gases, leading to significant climatic and environmental changes.
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