Frito-Lay Uses Crowdsourcing to Make Its Super Bowl Ads

question 90

True/False

Frito-Lay uses crowdsourcing to make its Super Bowl ads. This is an example of a primary activity in the value chain.

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Definitions:

Pneumoconiosis

Lung diseases that result from years of exposure to different environmental or occupational types of dust.

Anthracosis

Chronic lung disease caused by the inhalation of coal deposits; also known as black lung disease.

Asbestosis

Chronic lung disease caused by the inhalation of asbestos fibers.

Silicosis

Chronic lung disease caused by the inhalation of silica dust.