A Marketing Department That Promises Delivery Faster Than the Ability

question 99

Multiple Choice

A marketing department that promises delivery faster than the ability of the production department to produce is an example of a lack of understanding of the

• A)interrelationships among functional areas and firm strategies organizational culture and leadership.
• B)organizational culture and leadership.
• C)need to maintain the reputation of the company.
• D)synergy of the business units.