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Excellent customer performance results from processes, decisions, and actions that occur only in the marketing efforts of the firm.
Human Behaviour
Refers to the range of actions and mannerisms exhibited by humans in conjunction with their environment, influenced by culture, attitudes, emotions, values, ethics, authority, rapport, hypnosis, persuasion, coercion, and genetics.
Animal Research
Scientific studies conducted on non-human animals to understand biological, behavioral, physiological processes, often with implications for human health and behavior.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, delineating a five-tier model of human needs, from basic (physiological) to higher (self-actualization) needs.
Physiological Needs
Basic physical requirements for human survival, such as air, water, food, shelter, and sleep.
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